MILLER GENUINE DRAFT: FIREWALK

	Download original version (size: 1.4 MB; duration: 01:00)
Released:	April 2007
Advertiser:	MILLER BREWING COMPANY
Brand name:	MILLER GENUINE DRAFT
Agency:	Y&R CHICAGO
Country:	USA
Category:	Alcoholic drinks

Credits:

Advertising Agency: Y&R CHICAGO, USA
Executive Creative Director: Mark Figliulo
Creative Director: Jon Wyville/Dave Loew
Scriptwriter: Tohru Oyasu
Agency Producer: Exec. Producer: Matt Bijarchi/Producer: Jeremy Arth
Sound Engineer: Stan Oda


Script in English
ANN:And now, “Second Hand Experience,” presented by Miller Genuine Draft. Today’s episode: fire walking, as described by a guy who’s never done it.

SFX:MUSIC

MVO:There isn’t a more powerful, more life changing experience a man can do than to walk across a bed of red hot coals…or so my friend, Todd, told me. The courage it takes, the conviction. It’s like nothing I’ve ever done in my life, literally. The first thing is to get into the right mindset: “I can do this. I will not get burned.” Not “I” as in me… I wouldn’t actually know, but that’s what Todd was thinking. Then, you stare down on that blazing hot bed of coals and imagine its water. No, wait…ice. Or did he say water? Doesn’t matter. He pretended they weren’t hot. Anyway, he got across safe and sound, without even a blister. You know, looking back, I can honestly say that there is no greater test of inner strength out there that I have ever… not… actually experienced personally.

ANN:Some things you just need to experience for yourself. Like the smooth, golden rich flavour of Miller Genuine Draft. Experience is golden.