MILLER LITE BEER: ALIENS

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Released:	December 2005
Advertiser:	MILLER BREWING COMPANY
Brand name:	MILLER LITE BEER
Agency:	Y&R CHICAGO
Country:	USA
Category:	Alcoholic drinks

Credits:

Advertising Agency: Y&R CHICAGO, USA
Creative Director: Mark Figliulo/Dave Loew/Jon Wyville
Scriptwriter: Ryan Ebner
Agency Producer: Matt Bijarchi/Jeremy Arth/Pete Figel
Sound Engineer: John Binder/Ben Keller


Script in English
VO1: And now for an important message from the Department of Civil Defence Commission
Agency Division.

VO2: Citizens of America. There have been reports of people running amuck in the streets. We
assure you that nothing is wrong. Stay calm. And do not wig, freak or trip out. We are not under attack from alien invaders. Do not hold up in your basement. Do not stockpile canned pickles. Do not dig up your backyard in hopes of finding a bomb shelter. Little green men are not invading to enslave the human race to work the goldmines on the planet Tragmadon. Your house is not going to be obliterated by a photon canon. And there are no hidden messages in this announcement that signal the beginning of the human uprising. People are running in the streets to get more beer. Beer with more taste. Miller Lite, in fact. So they run. Like crazed wildebeests trying to cross a croc-infested stream. Just stay out of their way and no one gets hurt. Stay safe. And thank you.

SFX: paper rustling

VO3: On your next beer run grab some great tasting, less filling Miller Lite. Miller. Good call.

ANN: Miller Brewing Company, Milwaukee, Wisconsin. Live responsibly.