MILLER LITE BEER: BEER RALLY

	Download original version (size: 1.4 MB; duration: 01:02)
Released:	March 2006
Advertiser:	MILLER BREWING COMPANY
Brand name:	MILLER LITE BEER
Agency:	Y&R CHICAGO
Country:	USA
Category:	Alcoholic drinks

Credits:

Advertising Agency: Y&R CHICAGO, USA
Creative Director: Mark Figliulo/Dave Loew/Jon Wyville
Scriptwriter: Mike Ward
Agency Producer: Matt Bijarchi/Jeremy Arth/
Sound Engineer: Dave Gerbosi


Script in English
SFX: Stadium crowd assembled, microphone adjustment

MVO1: The Man said the Revolution wasn’t real.

MVO2: What?

MVO1: The Man tried to tell you that the taste of your light beer doesn’t matter.

MVO3: Doesn't matter?

MVO1: The Man tried to tell you that you don’t matter.

MVO4: That’s my wife’s job!

MVO1: I hear you, brother!

MVO1: But now The Man gets to hear you!

SFX: Crowd applause

MVO1: What do you want?!?

CROWD: Taste!

MVO1: Now just the women. What do you want?

WOMEN: Taste!

MVO1: Men who understand women? What do you want?

CROWD: Awkward silence. Cough.

MVO1: . . . um . . . men who understand the sub-Saharan Zulu language . . .

BUSHMEN: (Click sounds as dialect)

MVO1: Okay truck drivers…

ROUGH MEN: Beep-ing Taste!

MVO1: World-famous astro-physicists…

SYNTHESIZED VOICE: Taste.

MVO1: Ventriloquists, what do you want?

VENTRILOQUISTS: Taste!

MVO1: That was great. I didn't even see your lips move… You, with the hammer and sickle! What do you want?

MVO4: (yelling) To see the entire capitalist system crumble from the top down!

MVO1: Uh . . . I think you’re at the wrong rally. Security?

MVO5: Join the Taste Revolution. Grab a great tasting, less filling Miller Lite. Good call.

ANN: Miller Brewing Company, Milwaukee Wisconsin. Live Responsibly.