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Examples: MILLER BREWING COMPANY, MILLER LITE BEER, Y&R CHICAGO, USA

Ads Archive / Radio

MILLER LITE BEER: REVOLUTION

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Original version




Download original version (size: 1.4 MB; duration: 01:02)
Released: March 2006
Advertiser: MILLER BREWING COMPANY MILLER BREWING COMPANY
Brand name: MILLER LITE BEER MILLER LITE BEER
Agency: Y&R CHICAGO Y&R CHICAGO
Country: USA USA
Category: Alcoholic drinks Alcoholic drinks

Credits:

Advertising Agency: Y&R CHICAGO, USA
Creative Director: Mark Figliulo/Dave Loew/Jon Wyville
Scriptwriter: Mike Ward
Agency Producer: Matt Bijarchi/Jeremy Arth/
Sound Engineer: Dave Gerbosi


Script in English

SFX: OUTDOORS / LARGE CROWD ASSEMBLED MICROPHONE ADJUSTMENT

MVO1: Welcome to the Revolution!

SFX: CROWD CHEERS / APPLAUSE

MVO1: The Taste Revolution!

SFX: CROWD CHEERS

MVO1: You’re part of a movement that people are joining everyday. It doesn’t matter if you’re
rich or poor.

MVO2: I’m rich. Trust me, it’s pretty cool.

MVO1: It doesn’t matter what clothes you wear.

MVO3: I’m wearing a codpiece!

MOV1: Well, why should superheroes have all the fun?

MVO3: I wear it to work.

MVO1: We’re not here to judge.

MVO4: I’ve served on jury duty!

MVO1: Okay

MVO4: You know…just in case we do need to judge somebody!

FVO: I’ve judged dog shows!

MVO1: Alright everyone, please try and focus! What do we want?

CROWD: Taste!

MVO1: What do we want?!

CROWD: Taste!

MVO1: And how do we want it?

MVO4: In a bottle.

FVO2: On a coaster. Please!

SPEAKER: And when do we want it?

CROWD: Now!

MVO5: After work!

MVO6: During major sporting events!

MVO7: At awkward office parties!

MVO8: Join the Taste Revolution. Grab a great tasting, less filling Miller Lite. Good call.

ANN: Miller Brewing Company, Milwaukee Wisconsin. Live Responsibly.