MINI COOPER: AFFAIR

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Released:	February 2005
Advertiser:	MINI
Brand name:	MINI COOPER
Agency:	KING JAMES
Country:	South Africa
Category:	Cars & automotive services
Tags:	Cape Town

Credits:

Advertising Agency: KING JAMES, SOUTH AFRICA, Cape Town
Creative Director: Alistair King
Scriptwriter: Devin Kennedy
Agency Producer: Alexis Roberts
Director: Devin Kennedy
Sound Engineer: Tully McCully


Script in English
SFX: Late night radio show intro music.

MV1: (soothing voice) You’re listening to Dr Ray. And it’s time to take another call. You’re on the air.

MV2: Hi Dr Ray. I wonder if you could help me?

MV1: Go ahead, I’m listening.

MV2: I’ve started to believe that my wife is having an affair. She’s been acting suspiciously for a while now. There have been signs; phone rings, I answer, someone hangs up. She started going out a lot, apparently with the girls, but when I ask which girls, she just says, "Work friends. You don't know them".

MV1: (sympathetic sounds)

MV2: Anyway, last night she went out again - all dressed up in a slinky dress and her best perfume, so I decided to check on her. I followed her to this restaurant and hid behind my new Mini Convertible across the road so I could see her through the window. It was while I was crouching behind my Mini that I noticed a small scratch on the rear bumper. (Gets bit choked up) So, I was just wondering…should I re-spray the whole bumper or should I try and buff out the scratch myself?

MV1: (Slight pause, then with certainty) I’d say buff.

VO: The new Mini Convertible. You gotta love it.