| Examples: BMW, MINI, Interone Worldwide, Germany |
Similar items:
Print, DM, Ambient, Outdoor ads
TV, Cinema, Viral, Online ads
Radio
More similar items →
Ads Archive / Radio
MINI: THE DISC BRAKES
Please subscribe to play this content
Original version
| Download original version (size: 1.5 MB; duration: 00:48) | |
| Released: | April 2007 |
| Advertiser: | BMW  |
| Brand name: | MINI |
| Agency: | Interone Worldwide |
| Country: | Germany |
| Category: |
Cars & automotive services
|
| Tags: |
Munich
|
Credits:
Advertising Agency: INTERONE WORLDWIDE, GERMANY, Munich
Creative Director: Marco Mehrwald/Shin Oh
Scriptwriter: Gunnar Immisch/Christian Belej/Ali Rakhshandeh
Account Supervisor: Markus Noder/Andrea Boettcher/Michael Spaeht/Anke Peters
Advertiser's Supervisor: Christoph von Tschirschnitz/Michael Sommer/Bertram Schneck
Script in English
SFX:Music
MVO1:Staring at the edge break me in.. One road one curve the perfect blend.. The ABS won’t let me end.. These wheels won’t lock I’ll always win.. Save me.. Save me.. On sharp corners.. Save me.. Save me.. At a split second.. Save me.. Save me.. On sharp corners.. Save me.. Save me.. At a split second..
ANN:The disc brakes with "Save me“. Presented by MINI. With its four-wheel disc brakes, it provides maximum braking performance. Check it out at defminirecords.com!
Brief Explanation
A record label has been created – DEF MINI Records. The bands, songs and lyrics are all about the MINI and its outstanding safety. The radio spots ran at the very beginning of the commercial break and fit perfectly into the station’s music programme.