MOBILE BROADBAND PROVIDER: DOG BARK

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Released:	October 2007
Advertiser:	3 SWEDEN
Brand name:	MOBILE BROADBAND PROVIDER
Agency:	CO-HOGH
Country:	Denmark
Category:	Commercial public services
Tags:	Copenhagen

Credits:

Advertising Agency: CO+HOGH, DENMARK, Copenhagen
Executive Creative Director: Claus Mollebro
Creative Director: Andreas Andersson
Scriptwriter: Andreas Andersson
Agency Producer: Henrik Voigt
Account Supervisor: Peter Dorn
Advertiser's Supervisor: Magnus Aurell
Director: Thomas Martin


Script in English
SFX: Slow motion dog barking

MVO: That's how long it can take to load the dog site www.vovve.net with an ordinary mobile broadband.

But with mobile broadband from 3, it takes onl...

SFX: Very short, fast bark

ANN: 3 has the fastest mobile broadband in sweden. Come down to your 3Store and experience 7.2 Mb/s mobile broadband with Sweden's best coverage.
Welcome to your 3 store.
(Whispers) It's good to be 3.

Script in Orginal Language
SFX: Hundskall i extrem slowmotion

MVO: Ja, så lång tid kan det ta att ladda ner t ex hundsajten www.vovve.net med ett vanligt mobilt bredband.

Men med mobilt bredband från 3 tar det b....

SFX: Ett snabbt skall

ANN: 3 har Sveriges snabbaste mobila bredband. Kom ner till din 3Butik och testa att surfa i upp till 7,2 Mb/s med Sveriges bästa 3G-täckning. Välkommen ner till din 3butik. (Whispers) It's good to be 3.

Brief Explanation
Part of bigger campaign aimed at position 3 as Sweden's fastest mobile broadband, using slow motion sounds to illustrate how long it can take to load different sites with competing mobile broand operators and fast sounds to illustrate the speed of 3.