MOBILE BROADBAND PROVIDER: PING PONG

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Released:	October 2007
Advertiser:	3 SWEDEN
Brand name:	MOBILE BROADBAND PROVIDER
Agency:	CO-HOGH
Country:	Denmark
Category:	Commercial public services
Tags:	Copenhagen

Credits:

Advertising Agency: CO+HOGH, DENMARK, Copenhagen
Executive Creative Director: Claus Mollebro
Creative Director: Andreas Andersson
Scriptwriter: Andreas Andersson
Agency Producer: Henrik Voigt
Account Supervisor: Peter Dorn
Advertiser's Supervisor: Magnus Aurell
Director: Thomas Martin


Script in English
SFX: Ping pong ball being hit backwards and forwards, with large pauses between

MVO: That's how long it can take to load the ping pong site www.svenskbordtennis.com with an ordinary mobile broadband.

But with mobile broadband from 3, it takes only...

SFX: Extremely quick ping pong balls

ANN: 3 has the fastest mobile broadband in sweden. Come down to your 3Store and experience 7.2 Mb/s mobile broadband with Sweden's best coverage.
Welcome to your 3 store.
(Whispers) It's good to be 3.

Script in Orginal Language
SFX: Ljudet av en pingisboll med extremt långt mellan studsarna

MVO: Just det, så lång tid kan det ta att ladda ner t ex pingissajten www.svenskbordtennis.com med ett vanligt mobilt bredband.

Men med mobilt bredband från 3, tar det b....

SFX: Snabba ping pong studsar

ANN: 3 har Sveriges snabbaste mobila bredband. Kom ner till din 3Butik och testa att surfa i upp till 7,2 Mbit/s med Sveriges bästa 3G-täckning.
Välkommen ner till din 3butik.
(Whispers) It's good to be 3.

Brief Explanation
Part of bigger campaign aimed at position 3 as Swedens fastest mobile broadband, using slow motion sounds to illustrate how long it can take to load different sites with competing mobile broadband operators, and fast sounds to illustrate the speed of 3.