MOBILE NETWORK: ECZEMA

	Download original version (size: 1.0 MB; duration: 00:42)
Released:	January 2005
Advertiser:	VODAFONE
Brand name:	MOBILE NETWORK
Agency:	JWT
Country:	United Kingdom
Category:	Commercial public services
Tags:	London

Credits:

Advertising Agency: JWT, UNITED KINGDOM, London
Creative Director: Nick Bell
Scriptwriter: Hugh Todd/Adam Scholes
Agency Producer: Hannah Gibson
Account Supervisor: Gerald Breatnach
Advertiser's Supervisor: David Perry/Daragh Persse
Director: Hugh Todd/Adam Scholes
Sound Engineer: Ian Hargest


Script in English
SFX: Shop ambience.

Shop assistant (shouting across shop): Mr Johnson, I’ve got someone here applying for a Vodafone offer, he wants to use a Man United scarf as proof, can we accept that?

Mr Johnson: No. Any tattoos?

Shop assistant: Any tattoos?

Man: Err, not really. I have got a sort of patch of eczema on my hip. It’s quite red.

Shop assistant: Can I see that?

Man: Yeah. Look, some people say it looks a bit like Ryan Giggs.

Shop assistant: Yeah, I can see what you’re saying, but no.

Man: But look it…

Shop assistant: Sorry love, nothing doing.

MVO: You don’t have to be a Man United fan to take advantage of Vodafone’s 15% discount on your line rental. Call 08080 109 109 for details.

Legal: Most minimum term contracts for new customers. See ManUnitedVodafoneOffers.com for conditions.
Brief Explanation
This campaign ran on Century FM - a radio station in the North West of England that covers the big football matches. Playing off Vodafone's sponsorship of Manchester United F.C., it highlighted the fact that you don't have to be a Man Utd fan to take advantage of Vodafone's 15% line discount offer. The executions featured various scenarios where people were trying to prove they were fans of Manchester United.