MOBILE PHONE NETWORK: DEVIOUS

	Download original version (size: 1.0 MB; duration: 01:03)
Released:	March 2004
Advertiser:	VIRGIN MOBILE USA
Brand name:	MOBILE PHONE NETWORK
Agency:	FALLON NEW YORK
Country:	USA
Category:	Commercial public services

Credits:

Advertising Agency: FALLON NEW YORK, USA, New York
Creative Director: Ari Merkin/Wayne Best
Scriptwriter: Marty Senn
Agency Producer: Shannon Barnes
Account Supervisor: Erik Hanson/Kim Schultz


Script in English
SFX: ELEVATOR AMBIENCE.

BIG WIG: Hello, Big Wig from a Cell Phone Company that’s not Virgin Mobile.

BIG WIG 2: Well, hello yourself, fellow Big Wig from a Cell Phone Company that’s not Virgin Mobile. How’s business?

BIG WIG: Awesome. I just found a devious way to make millions for my company that is not Virgin Mobile.

BIG WIG 2: That's so funny. I was just thinking about devious ways to make millions for my company that is not Virgin Mobile.

BIG WIG: Well, it’s pretty easy seeing that we’re not Virgin Mobile. Example: you know that deal where customers can switch carriers and keep their old numbers?

BIG WIG 2: Wait – that seems like a decent and Virgin Mobile-ish thing to do.

BIG WIG: Yeah, but not when you charge $1.75 per month for it. HA HA HA! Whether they switch or not. Which is exactly what my company, which isn’t Virgin Mobile, is going to do.

BIG WIG 2: Excellent. My company, which is also not Virgin Mobile, will charge for it as well.

BIG WIG: Yes, yes, we’ll bury these and other confounding charges in their monthly bills in a very un-Virgin Mobile-like manner.

BIG WIG 2: Very un-Virgin Mobile-like indeed!

VO: Get yourself a morally upstanding Virgin Mobile pay-as-you-go phone, with no contracts and no hidden fees. Virgin Mobile. Live without a plan.