MOBILE PHONE NETWORK: HIGHWAY

	Download original version (size: 630.0 KB; duration: 00:40)
Released:	December 2007
Advertiser:	RELIANCE MOBILE
Brand name:	MOBILE PHONE NETWORK
Agency:	LEO BURNETT INDIA
Country:	INDIA
Category:	Commercial public services
Tags:	Mumbai

Credits:

Advertising Agency: LEO BURNETT INDIA, INDIA, Mumbai
Executive Creative Director: KV Sridhar/Nitesh Tiwari
Creative Director: Tushar Kadam
Scriptwriter: Vikram Pandey/Brijesh Parmar
Agency Producer: Kevin Affonso
Account Supervisor: Chandan Jha


Script in English
MVO: Hello, this is...
(Like a speeding car) Alan...
(As normal) ...here. Could I speak to...
(Like a speeding car) John?

(As normal) Hi John!
(Like a motorbike) How are you?

(As normal) I am taking a flight...
(Like a motorbike) ...from...from...
(As normal) ...Mumbai airport...
(Like a speeding car) ...and I...
(As normal) ...will reach there by...
(Like a motorbike) ...4:30.

(As normal) Please…
(Like a scooter's horn) ...be there, be there, be, be, be, be there...
(As normal) ...to receive me.

(Like a passing ambulance) Ok fine, bye bye, see you, later, take care.

ANN: Words getting lost in ambient noise? Switch to Reliance Mobile for superior voice clarity.

Brief Explanation
Indian roads are chaotic and noisy. This spots highlights the problem one would face while talking on the mobile phone in noisy surroundings, and urges listeners to switch to Reliance Mobile for superior voice clarity.