MOBILE PHONE NETWORK: TRIFECTA

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Released:	March 2004
Advertiser:	VIRGIN MOBILE USA
Brand name:	MOBILE PHONE NETWORK
Agency:	FALLON NEW YORK
Country:	USA
Category:	Commercial public services

Credits:

Advertising Agency: FALLON NEW YORK, USA, New York
Creative Director: Ari Merkin/Wayne Best
Scriptwriter: Marty Senn
Agency Producer: Shannon Barnes
Account Supervisor: Erik Hanson/Kim Schultz


Script in English
SFX: Restroom ambience.

BIG WIG: Big Wig!

BIG WIG 2: Head Honcho! How’s your Cell Phone Company that’s not Virgin Mobile?

BIG WIG: Splendid. How is your Cell Phone Company, which is also not Virgin Mobile?

BIG WIG 2: Top drawer. By thinking not like Virgin Mobile, we found a way to charge customers even before they start using their phones.

BIG WIG: Activation Fees?

BIG WIG 2: That’s right, my non-Virgin Mobile-associated friend. 35 dollars a line.

BIG WIG: How unnecessary, I love it! But you know what would be even more un-Virgin Mobile-like?

BIG WIG 2: Tell me.

BIG WIG: If we who are not Virgin Mobile charged people for not using their phones.

BIG WIG 2: That is un-Virgin Mobile-y. But how?

BIG WIG: Early Termination Fees on contracts. In a very anti-Virgin Mobile-like fashion we’ll charge, say, 200 dollars?

BIG WIG 2: Yes! Simply by not being like Virgin Mobile we can charge for the phone, to activate the phone, to use the phone, and then finally to stop using the phone.

BIG WIG: It’s a non-Virgin Mobile Trifecta.

BIG WIG 2: Fourfecta.

BIG WIG: A non-Virgin Mobile Fourfecta.

VO: Get yourself a morally upstanding Virgin Mobile pay-as-you-go phone, with no contracts and no hidden fees. Virgin Mobile. Live without a plan.