Mobile Phone Use For Drivers: "SLIPPERS" Radio ad by Mccann-erickson Polska

Category: Public Health & Safety, Public Awareness Messages
Advertiser: WARSAW METROPOLITAN POLICE
Product/Service: MOBILE PHONE USE FOR DRIVERS
Agency: McCANN ERICKSON POLSKA
Scriptwriter: Iza Przepiorska-Kotlinska/Lukasz Kotlinski
Agency Producer: Bartek Buttitta
Account Supervisor: Anna Stawska/Agnieszka Gorska
Production Company: EFEKTURA, Warsaw, POLAND
Producer: Slawomir Sobczyk
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: McCANN ERICKSON POLSKA, Warsaw, POLAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Car in motion. Phone rings. MVO: Yeah, honey? FVO: Turn right and hit the tree. MVO: What?! How come didn’t you pack his slippers? Come on! FVO: Turn right and hit the tree. MVO: Ah... FVO: Turn right and hit the tree? MVO: Gee, I don’t know... Listen, we’ll be in the kindergarten in few minutes, okay? No, I can’t come back, because I’m really late right now. FVO: Turn right and hit the tree. MVO: Well okay, today, he’ll be walking in his socks. FVO: Turn right and hit the tr.... SFX: Crash ANN: Don‘t talk and drive. A message by Traffic Police Department.

Full script of the ad in the original language
SFX: Wnetrze jadacego samochodu; Dzwoni telefon MVO: Tak kochanie? FVO: Skrec w prawo i uderz w drzewo... MVO: Co? Jak to nie wzielismy kapci? FVO: Skrec w prawo i uderz w drzewo. Skrec w prawo i uderz w drzewo? MVO: Kurcze no... moment. Sluchaj... my jestesmy juz blisko przedszkola, yyy... naprawde nie dam rady wrocic i tak jestem spozniony. FVO: Skrec w prawo i uderz w drzewo. MVO: No to trudno no, bedzie dzis chodzil w samych skarpetkach. FVO: Skrec w prawo i uderz w drze... SFX: Uderzenie ANN: Prowadzisz. Nie rozmawiaj. Komunikat Wydzialu Ruchu Drogowego Komendy Stolecznej Policji.

Brief Explanation
Poland is the second country in Europe in the ranking of car accident numbers. Talking on the phone while driving is a big problem in Poland. As many as even 60 per cent drivers use a mobile while driving. The campaign should make drivers and phone users aware of the problem: how a phone call can make driving unsafe.