MODELO LIGHT BEER: BUSH

	Download original version (size: 1.4 MB; duration: 00:37)
Released:	February 2008
Advertiser:	GRUPO MODELO
Brand name:	MODELO LIGHT BEER
Agency:	DRAFTFCB MEXICO
Country:	Mexico
Category:	Alcoholic drinks

Credits:

Advertising Agency: DRAFTFCB MEXICO, MEXICO
Executive Creative Director: Yuri Alvarado, Héctor Pallares
Creative Director: Luis Pedro González
Scriptwriter: Carlos Díaz


Script in English
MVO: My fellows Americans.
FVO: (Translates to Spanish)

MVO: it is my duty to inform you
FVO: (Translates to Spanish)

MVO: that the White House will no longer be wll be white.
FVO: (Translates to Spanish)

MVO: I've decided to paint it blue, and make parties every Saturday
FVO: (Translates to Spanish)

MVO: because now, I'm not only your president, I am your DJ, and the DJ is in the house
brothers, the blue house.
FVO: (Translates to Spanish)

ANN: The trend in blue.
Modelo Light in a bottle, now in blue.
Drink in moderation.

Script in Orginal Language
MVO: My fellow Americans...
FVO: Buenos días Queridos norteamericanos...

MVO: ...it is my duty to inform you...
FVO: ...es mi deber informarles...

MVO: ...that the White House will no longer be white.
FVO: ...que la casa blanca, dejará de ser blanca.

MVO: I've decided to paint it blue, and make parties every Saturday...
FVO: He decidido pintarla de azul y organizar fiestas todos los sábados...

MVO: ...because now, I'm not only your president, I am your DJ, and the DJ is in the house brothers, the blue house.

FVO: ...porque ahora no sólo soy su presidente, soy su dj, y el dj está en la casa hermanos, en la casa azul.

ANN: La tendencia marca azul.
Modelo Light en bote, ahora es azul.
Todo con medida.

Brief Explanation
The first blue bottled beer was launched in México, therefore we were asked to promote it in a very unique and different way.