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MONEY TRANSFER: STEREO
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Original versionEnglish version
| Download original version (size: 79.1 KB; duration: 00:04) Download English version (size: 83.2 KB; duration: 00:05) | |
| Released: | October 2007 |
| Advertiser: | WESTERN UNION  |
| Brand name: | MONEY TRANSFER |
| Agency: | LEO BURNETT & TARGET |
| Country: | Romania |
| Category: |
Banking
|
| Tags: |
Bucharest
|
Credits:
Advertising Agency: LEO BURNETT & TARGET, ROMANIA, Bucharest
Creative Director: Emilian Arsenoaiei
Scriptwriter: Mihai Costache
Script in English
ANN (Lines alternate between left and right speakers):
It's that easy
to send money
from one country
to another.
Western
Union.
Fast
money
transfer.
Script in Orginal Language
ANN (Vocea se aude alternativ dintr-o boxa in cealalta):
E atat de simplu
sa trimiti bani
in strainatate.
Western
Union.
Transfer
rapid
de bani.
Brief Explanation
Western Union stands for 'very fast transfer'. We emphasised the brand's promise in a new way, using the stereo sound systems in cars.
The VO was placed alternately on the left and on the right audio channel, creating the impression that it literally transfers from one loudspeaker to the other.