MOTHERCARE STORES: FASHION

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Released:	September 2004
Advertiser:	MOTHERCARE
Brand name:	MOTHERCARE STORES
Agency:	ST LUKES COMMUNICATIONS
Country:	United Kingdom
Category:	Fast food outlets & restaurants
Tags:	London

Credits:

Advertising Agency: ST LUKE'S COMMUNICATIONS, UNITED KINGDOM, London
Creative Director: Alan Young
Scriptwriter: Alan Young/Julian Vizard
Agency Producer: Lorraine Geoghegan
Account Supervisor: Andy Palmer
Advertiser's Supervisor: Anna James (Marketing Director)
Director: Alan Young/Julian Vizard
Sound Engineer: Nick Angell


Script in English
FVO 1: I reserve the right to strip naked in your garden. I reserve the right to put my clothes on backwards in the morning. And to wear my palest dress when I’m painting. I reserve the right to remove as many of my clothes as possible when you’ve just dressed me. And however long you’ve taken to get me ready, and however nice I look, I reserve the right to swap my clothes for some wellies, a tutu and a policeman’s helmet. Because I am your toddler. And these are my rights.

FVO 2: If it’s time your toddler had a stylish new outfit, check out our latest fashion ranges at Mothercare. Mothercare. For that exasperating enchanting process called parenting.

SFX: Toddler laughter.