MP3/MP4 PLAYERS: BALLAD

	Download original version (size: 1.5 MB; duration: 01:03)
Released:	October 2007
Advertiser:	PHILIPS
Brand name:	MP3/MP4 PLAYERS
Agency:	Pragma DDB
Country:	Peru
Category:	Home electronics & audio-visual
Tags:	PERU

Credits:

Advertising Agency: PRAGMA DDB, PERU, PERU
Executive Creative Director: Ricardo Chadwick
Creative Director: Emilio Díaz/Alvaro Naddeo
Scriptwriter: Carlos Fernández/Aldo Silva
Agency Producer: Giuliana García
Account Supervisor: Alberto Goachet
Advertiser's Supervisor: Melisa Vidal
Director: Pedro Raffo
Sound Engineer: Pedro Raffo


Script in English
SFX: Music

MVO: (Singing) Miss Viviane the client just called
He was very angry, he got annoyed
With the report he asked for and never got
If the report doesn’t get there in two hours
I will fire you
If you don’t have the report
I will fire you
If you don’t finish it
I will fire you
What were you thinking! Why?
This is not the first time it's happened...

SFX: Headphones being removed

MVO: The only thing I want is the report on my desk before ten o'clock. You have two hours
Miss Viviane...two hours.

ANN: Life sounds better with music…take it with you everywhere with the new Philips MP3 and MP4 player.
Philips Go Gear. Simplicity of taking your world everywhere.
Script in Orginal Language
SFX: Music

MVO: (Singing) Señorita Viviana, el cliente llamó
Estaba súper indignado, se molestó
El informe que pedía, Nunca llegó
Y si en dos horas no lo tiene, la botaré
Si el informe no estááá, te despediré
Si en dos horas no estáááá, yo te correré...
En que estaba usted pensando, me pregunto yo
No es la primera vez que pasa…

SFX: Se quita los audífonos.

MVO: Lo único que quiero es ver ese Informe en mi escritorio antes de las diez, así que tiene una hora, ¿Me entendió Srta. ¡Una hora!

ANN: Con música la vida se escucha mejor. Llévala a todas partes con los reproductores MP3 y MP4 de Philips.
Phillips Go Gear. Simplicidad de llevar tu mundo a todas partes.
Brief Explanation
Brief: Communicate that with Philips MP3 and MP4 players you can carry your music everywhere.

Idea: Knowing that always problems feels a lot better if you're listening to music, we arrived at the conclusion that life sounds better with music.