Mp3/mp4 Players: "REGGAETON" Radio ad by Pragma DDB

Advertising Agency: PRAGMA DDB, PERU, PERU
Executive Creative Director: Ricardo Chadwick
Creative Director: Emilio Díaz/Alvaro Naddeo
Scriptwriter: Carlos Fernández/Aldo Silva
Agency Producer: Giuliana García
Account Supervisor: Alberto Goachet
Advertiser's Supervisor: Melisa Vidal
Director: Pedro Raffo
Sound Engineer: Pedro Raffo


Script in English
SFX: Reggae music

FVO: (Singing) Mauricio it’s eleven o’clock and you are still in bed
Look at your bedroom
Hey this looks filthy
It’s a mess
You haven’t cleaned it up since January

Clean it up, Clean it up
Clean and sweep everything and take off those spider webs
Clean it up, Clean it up
Make your bed, take the dirty clothes...

SFX: Removes headphones

FVO: ...to the laundry and hurry up Mauricio, I want it quickly and I want it now!

ANN: Life sounds better with music. Take it with you everywhere with the new Philips MP3 and MP4 player.
Philips Go Gear. Simplicity of taking your world everywhere.
Script in Orginal Language
SFX: Empieza un ritmo de reggaetón

FVO: (Cantando) Mauricio, 11 de la mañana
Y sigues tirado en tu cama
Mira como está tu cuarto...¡Oye!
Esto parece un chiquero, un basurero,
También si no lo limpias desde enero

Arréglalo, Ordénalo
Limpia, barre todo, saca las telas de arena
Ordénalo, Arréglalo
Tiende tu cama, lleva la ropa...

SFX: Se quita los audífonos.

FVO: ...sucia a la lavandería y apúrate Mauricio que lo quiero para hoy.

ANN: Con música la vida se escucha mejor. Llévala a todas partes con los reproductores MP3 y MP4 de Philips.
Phillips Go Gear. Simplicidad de llevar tu mundo a todas partes.
Brief Explanation
Comunicate that with Philips MP3 and MP4 players you can carry your music to everywhere.
Brief: Communicate that, with Philips MP3 and MP4 players, you can carry your music everywhere.

Idea: Knowing that problems always feel a lot better if you're listening to music, we arrived at the conclusion that life sounds better with music,
Knowing that always problems feels a lot better if you're listening to music, we got to the conclusion that life sounds better with music.