MUNICIPAL ELECTIONS: DREAM DREAMS

	Download original version (size: 1.9 MB; duration: 02:02)
Released:	December 2005
Advertiser:	INDEPENDENT ELECTORIAL COMMISSION
Brand name:	MUNICIPAL ELECTIONS
Country:	South Africa
Category:	Public health & safety

Credits:

Advertising Agency: TBWA\HUNT\LASCARIS, SOUTH AFRICA, Johannesburg
Creative Director: Paul Warner
Scriptwriter: Stuart Turner/Michelle Elisio
Agency Producer: Chantel Kriel
Account Supervisor: Peter Schreivogel
Sound Engineer: Adam Howard


Script in English
FVO: Rise up and hear the words of your heart that when spoken mofaya will start. Turn your
words into art. Rise up Stand up Follow your heart. Hear and now I declare In this song I speak the truth That the pencil Is the microphone of the youth Your freedom, is yours from the start On the 1st of March it’s your chance to vote As small as it may feel It's where it all begins Swells of opportunity come flooding in Your municipal vote will let it in Make this country its best The power that lies in the power of X. Dream dreams

MVO: We are the stars That live in the dreams Of those who came before us They live in my dreams Those who came before us Keep pushing Keep pursuing Keep moving This music
Conveys a call for all. Mofaya.

FVO: So dream dreams of a perfect society Gather yourselves To create your own reality In this
life we all need clarity So make your mark With the power that lies in the power of X.


Brief Explanation
1994 saw the end of Apartheid and the election of Nelson Mandela as president. Since then
research has shown that people have become complacent when it comes to voting, a trend
especially prevalent among the youth. We created a 2 minute song for radio featuring a hip South African, famous across the youth market. The song aired on play list of top youth radio stations and was one of South Africa’s most downloaded songs off the Internet.

Our objective was achieved with 98% of the country registered to vote. The highest voter
registration ever recorded in South African elections.