MUSIC EQUIPMENT STORE: DRUMS

	Download original version (size: 2.6 MB; duration: 01:06)
Released:	May 2007
Advertiser:	Marshall Music
Brand name:	MUSIC EQUIPMENT STORE
Agency:	BBDO Cape Town
Country:	South Africa
Category:	Fast food outlets & restaurants

Credits:

Advertising Agency: BBDO CAPE TOWN, SOUTH AFRICA
Executive Creative Director: Mike Schalit
Creative Director: Ivan Johnson
Scriptwriter: Ivan Johnson
Agency Producer: Gina Howse
Account Supervisor: Kay Orlandi
Advertiser's Supervisor: Mike Vaughn


Script in English
ANN: Hey, ever considered playing drums but thought 'dude, it can’t be easy?' Well, it can be.

You have your hi-hat, snare, bass, and crash.

Now try putting a face to those. Dick Cheney is your hi-hat.
Dick!
Pamela Anderson your snare.
Pam!
Dolph Lundgren your bass.
Dolph!
And George Bush your crash symbol.
Bush!
So it’s…Dick! Pam! Dolph! Bush!

OK, let’s just work on 8 beats.
Dick's on all of them, like this…
Dick! Dick! Dick! Dick! Dick! Dick! Dick! Dick!

Now add Pam! on 3 and 7.
Dick! Dick! Pam! Dick! Dick! Dick! Pam! Dick!

Cool. All we need is some bass on 1, 2 and 8.
Dolph! Dolph! Pam! Dick! Dick! Dick! Pam! Dolph!

And there you have it – 'American Idiot' by Green Day.
Give drums a go at Marshall Music. That’s right, Marshall Music, 65 Buitengragt Street.

Dolph! Dolph! Pam! Dick! Bushhhhhhh!
Brief Explanation
Our approach was to get the target audience to think of playing a musical instrument as easier than it seemed, and hence encourage sales. We focussed on drums rather than any other instruments because our surveys in the Cape Town metropole showed that drums were the more popular choice.