MUSIC STORES: MOTHER

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Released:	May 2005
Advertiser:	Feria del Disco
Brand name:	MUSIC STORES
Agency:	OGILVY & MATHER SANTIAGO
Country:	Chile
Category:	Fast food outlets & restaurants

Credits:

Advertising Agency: OGILVY & MATHER SANTIAGO, CHILE
Creative Director: Cesar Agost Carreno
Scriptwriter: Rodrigo Cid/Felipe Manalich/Cristobal Zegers/Sebastian Zegers
Agency Producer: Monica Diaz
Account Supervisor: Isabel Ducret
Director: Ricardo Cubillos
Sound Engineer: Victor Rodriguez


Script in English
[Clips from different songs played in immediate succession]: Well that’s all right mama. Mom I want it mom. Mama uuuuuuuuh. Mama mia here I go again. Uoh mom she has kissed me. Mama I´m coming home. Ooooh mother. Mom don´t go, mom don´t leave me. Poor my mother. Mama say mama sa mama cusa. You are my mami tasty and tighty, mami mami tasty and tighty. Mother do you think they´ll drop the bomb? Mami, what does the black man want?

VO: Happy Mother's Day. Feria del disco stores, passion for music.
Script in Orginal Language
Canciones: Well that’s all right mama. Mamá yo quiero mamá. Mama uuuuuuuuh. Mama mia here I go again. Uoh mamá ella me ha besado. Mama I´m coming home. Ooooh mother. No te vayas mamá, no te alejes de mí. Pobre mi madre. Mama say mama sa cu sa. Tú eres mi mamita rica y apretadita, mamita mamita rica y apretadita. Mother do you think they´ll drop the bomb? Mami ¿qué será lo que quiere el negro?

VO: Elije cómo quieres saludar a tu mamá este 9 de mayo. Feria del Disco, pasión por la música.
Brief Explanation
Feria del Disco is the biggest music chain store in Chile. In order to salute all mothers on their day, this radio spot was aired. The idea was to select famous songs that had a part in which the singer speaks to his/her mother. Because Feria del Disco stores sell music, all rights of the songs were available.