MUSICAL INSTRUMENT RETAILER: HIP HOP

	Download original version (size: 1.0 MB; duration: 00:42)
Released:	April 2008
Advertiser:	Marshall Music
Brand name:	MUSICAL INSTRUMENT RETAILER
Country:	South Africa
Category:	Fast food outlets & restaurants
Tags:	Johannesburg

Credits:

Advertising Agency: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Scriptwriter: Charles Pantland
Agency Producer: Alison Ross
Sound Engineer: Charles Pantland


Script in English
SFX: Hip hop music

SFX: A phone rings

MVO: Agh, sorry guys, let me get that.

SFX: Music stops

MVO: Marshall Music stores, nobody knows instruments better, Lazy Tizzle speaking.

Brief Explanation
Marshall Music stores briefed us to highlight the fact that they don’t just sell instruments – their staff all boast skilled expertise in varied genres of music from Jazz to Opera to Rock. They’re not just salesmen and women; they’re qualified musicians that will give you the best advice and instrument solution for your needs.

We decided to highlight this by conceptualizing a radio campaign that allowed the listener to eavesdrop on the Marshall Music staff during their free time on a normal working day at the store.