NATIONAL READING CAMPAIGN: READ BOOKS IS GOOD

	Download original version (size: 1.2 MB; duration: 00:30) Download English version (size: 957.2 KB; duration: 00:30)
Released:	November 2007
Advertiser:	MINISTRY OF CULTURAL HERITAGE AND ACTIVITIES
Brand name:	NATIONAL READING CAMPAIGN
Agency:	SAATCHI & SAATCHI
Country:	Italy
Category:	Public health & safety
Tags:	Rome

Credits:

Advertising Agency: SAATCHI & SAATCHI, ITALY, Rome
Executive Creative Director: Guido Cornara
Creative Director: Luca Albanese/Francesco Taddeucci/Agostino Toscana
Scriptwriter: Fabio Delizzos
Account Supervisor: Pietro Concina
Advertiser's Supervisor: Margherita Sermonti


Script in English
MVO1: They say that read books is good, but not everybody like that thinks. For example, me. Because is time thrown away to read. With this time, yesterday I been to the zoo and seen them herds.

In Italy, are millions people that don’t never have read a book. And then, methinks that if he reads he’s a real man not. I have always not read and me is ok like this. So mates, read books less than you can.

Should we do it again it?

MVO2: That was fine

ANN: The National Reading Campaign, promoted by the Ministry of Cultural Heritage and Activities

Script in Orginal Language
SFX: Musica

MVO1: Dicono che leggere i libri fanno bene, ma non tutti la pensano come loro.Io per esempio. Perché leggere è tempo buttato via. Ieri con quel tempo ho andato al zoo a vedere le mandrie.

In Italia, sono miglioni la gente come io che non leggono mai un libro. E poi, penso che se uno
sarebbe un vero uomo non leggeva. Io non leggo da sempre e ho sempre stato benissimo così. E allora, amici, leggete meno libri che puoi. La dobbiamo rifarla?

MVO2: Era buona.

ANN: Campagna a favore della lettura a cura del Ministero per i beni e le attività culturali.

Brief Explanation
This seems like a radio ad that's against books and reading. In fact, the speaker never read a book and invites everyone else to do the same. Anyway, this person doesn't know how to talk. He's really ridiculous. He makes me want to read more.