NEMU SLEEP AID DRINK: QUEEN OF FRANCE

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Released:	June 2006
Advertiser:	OTSUKA PHARMACEUTICALS
Brand name:	NEMU SLEEP AID DRINK
Agency:	DENTSU
Country:	Japan
Category:	Pharmacy
Tags:	Tokyo

Credits:

Advertising Agency: DENTSU, JAPAN, Tokyo
Executive Creative Director: Hiroshi Komatsu
Creative Director: Yokio Nakayama/Hisashi Hayashi
Scriptwriter: Tadashi Nakamura
Agency Producer: Akira Yoshida
Account Supervisor: Akira Yoshida
Advertiser's Supervisor: Shiro Nakatani
Director: Sachiko Nakayama
Sound Engineer: Yoshito Morita/Toshimasa Yanagihara


Script in English
SFX:snoaring

FVO:Darling, are you asleep?

MVO:Not anymore…

FVO:You know yesterday I told you I thought I was Snow White in my previous life? Well, now I’m not so sure… I think it was the Queen of France or someone like that. You know how much I love French bread, right?

MVO:yes I do

FVO:And it’s not that I don’t like to cook or do the laundry, but I just feel like I’m not supposed to. That’s why I leave it all to you. For someone in my position, it wouldn’t be allowed. I mean, servants do stuff like that. Are you listening?

MVO:mmm

FVO:And another thing, that little shop I buy my clothes is called “Louis Hirata”. The owner’s great-grandfather started it. And if you think about it, that means he’s “Louis IV”, right? It all just falls into place … you know, that I was once the Queen of France… Hey, are you still with me?

SFX: music

ANN:Sweet dreams. Melatonin milk, NEMU.

Brief Explanation
“Nemu” is a night milk that contains melatonin that helps your sound sleep. The name “Nemu” comes from a Japanese word “nemui” which means sleepy