NEWSPAPER: JACK & JILL

	Download original version (size: 1.3 MB; duration: 00:53)
Released:	May 2004
Advertiser:	ST. PETERSBURG TIMES
Brand name:	NEWSPAPER
Agency:	HILL HOLLIDAY ADVERTISING
Country:	USA
Category:	Publications & media
Tags:	Boston

Credits:

Advertising Agency: HILL HOLLIDAY ADVERTISING, USA, Boston
Creative Director: Dave Gardiner/Joe Berkeley
Scriptwriter: Mark Nardi
Agency Producer: Meghan Mullin
Account Supervisor: Joe Berkeley
Director: Bart Smith
Sound Engineer: Robb Davidson


Script in English
VO: Which hill did Jack and Jill climb when they were looking for water? Was the water from a private well or a municipality? Were there any witnesses who observed them going up the hill? Who was carrying the pail, and who did the actual fetching of the water? When Jack fell down and broke his crown, who was responsible for his injuries? Was this the first time he broke his crown, or just another in a long line of crown mishaps?

VO2: If this was an important story to you, this is the kind of complete, in-depth coverage you’d find in The St. Petersburg Times.

VO: Are the makers of the pail liable for any injuries suffered by Jack? Will Jill’s insurance company cover her tumble, or will she have to sue Jack?

VO2: The St. Petersburg Times. Florida’s best newspaper.
Brief Explanation
The St. Petersburg Times doesn't just report the headlines. It covers the story in-depth, providing all the necessary details. This radio campaign demonstrates that depth by taking well-known stories and showing how they would be dissected and reported in the St. Petersburg Times.