Ads Archive / Radio
NIKE: ARMADI MATERAZZI
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Original version
| Download original version (size: 1.2 MB; duration: 00:32) | |
| Released: | January 1970 |
| Advertiser: | NIKE ITALY  |
| Brand name: | NIKE |
| Agency: | ECCETERA PRODUZIONI AUDIO |
| Country: | Italy |
| Category: |
Clothing, Footwear, Accessories
|
| Tags: |
Milan
|
Credits:
Advertising Agency: ECCETERA PRODUZIONI AUDIO, ITALY, Milan
Creative Director: Creative Group Nike/Eccetera
Scriptwriter: Creative Group Nike/Eccetera
Agency Producer: Josè Bagnarelli
Account Supervisor: Sabina Feneri
Advertiser's Supervisor: Harano Zumbo
Director: Josè Bagnarelli
Script in English
FVO:Hey! Where are you running?
MVO:I’m running Materazzi’s Furniture Store: where the strength of wood and the goal-scoring
style meet!
FVO:Really?!
MVO:Come see… Materazzi’s Furniture!
FVO:Okay!
MVO:Yes! He can refurbish the opposition’s defensive line with a thousand combinations!
FVO:Enough! I’m sold! Materazzi Furniture!
MVO:Produit en Italie! Available in boxes, all over the world!
SFX:knocking on wood
FVO:Wow! So solid!
MVO:It’s proven, world-class strength, headbutt-proof.
Script in Orginal Language
FVO:Dove la qualità della legnata e l’eleganza della forma si incontrano!
MVO:Dai! Vieni a vedere… gli Armadi Materazzi!
FVO:Pratici per chiudere al sicuro il risultato!
MVO:Armadi Materazzi!
FVO:Scardina la difesa avversaria… con mille soluzioni di combinazione aerea…
MVO:Armadi Materazzi!
FVO:Produit en Italie! Disponibil nelle aree di tutto il mondo!
MVO:Armadi Materazzi!
FVO:Solidità testata a prova di testata-ta-ta-ta…!
MVO: Questo radio-spot è offerto da NIKE…
Brief Explanation
This campaign was conceived as soon as the final whistle blew on the World Cup. It was
created for Nike Italy, who sponsors several of the cup-lifting heroes and, for the occasion,
produced a line of golden boots called Celebration. These radio-commercials recall a long
period of time -from the 40ies to the late 60ies when Italian-made products were the pride of the
nation, advertising was charmingly naïve, and jingles where business as usual. Each of the
commercials features one Italian player masquerading as a fictional Italian product, each one of
the commercials is treated in a different style, each one of them is hinting at a popular “vintage”
Italian radio campaign.