| Examples: NIKE, NIKE, ECCETERA PRODUZIONI AUDIO, Italy |
Similar items:
Print, DM, Ambient, Outdoor ads
TV, Cinema, Viral, Online ads
Radio
More similar items →
Ads Archive / Radio
NIKE: CAFFE' ZAMBROTTA
Please subscribe to play this content
Original version
| Download original version (size: 965.5 KB; duration: 00:30) | |
| Released: | September 2006 |
| Advertiser: | NIKE  |
| Brand name: | NIKE |
| Agency: | ECCETERA PRODUZIONI AUDIO |
| Country: | Italy |
| Category: |
Clothing, Footwear, Accessories
|
| Tags: |
Milan
|
Credits:
Advertising Agency: ECCETERA PRODUZIONI AUDIO, ITALY, Milan
Executive Creative Director: Creative Group Eccetera/Nike
Creative Director: Creative Group Eccetera/Nike
Scriptwriter: Creative Group Eccetera/Nike
Agency Producer: Jose' Bagnarelli
Account Supervisor: Sabina Feneri
Advertiser's Supervisor: Mariano Zumbo
Director: Jose' Bagnarelli
Sound Engineer: Marco Vaccaro
Script in English
SFX: music
MVO:Zambrotta the Espresso!
CHORUS:Zambrotta!
FVO:Defenders all over the world… wake up!!!
MVO:With that powerful body…
CHORUS:Caffè Zambrotta!
MVO:selected in Italy…
CHORUS:Caffè Zambrotta!
MVO:and that unmistakable aroma…
CHORUS:Caffè Zambrotta!
MVO:of offensive run…
FVO:it’s Zambrotta!
MVO:The Espresso!!!
FVO:Mhhh!
CHORUS:Caffè Zambrotta!
MVO:Strong, bold taste! Produit en Italie (Made in Italy)… found on the left-sides all over the
world!
CHORUS:Caffè Zambrotta!
FVO:Four Gold Stars Quality…
Script in Orginal Language
SFX:music
MVO:Zambrotta l’Espresso!
FVO:Difese di tutto il mondo! Svegliatevi… …
MVO:con quella miscela robusta di provenienza italiana l’inconfondibile aroma di folata
offensiva.
MVO&FVO:Zambrotta l’Espresso!
FVO:Mmmm-m!
MVO:Gusto forte, deciso, Produit en Italie! De casà sulle fasce di tutto il mondo!
FVO:Qualtià oro Quattro stelle mondiali!
MVO:Questo corroborante annuncio è offerto da NiKE.
Brief Explanation
This campaign was conceived as soon as the final whistle blew on the World Cup. These radio-
commercials recall a long period of time -from the 40ies to the late 60ies when Italian-made
products were the pride of the nation, advertising was charmingly naïve. Each of the
commercials features one Italian player masquerading as a fictional Italian product, each one of
the commercials is treated in a different style, each one of them is hinting at a popular “vintage”
Italian radio campaign