NIKE: PASTA GATTUSO

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Released:	September 2006
Advertiser:	NIKE
Brand name:	NIKE
Agency:	ECCETERA PRODUZIONI AUDIO
Country:	Italy
Category:	Clothing, Footwear, Accessories
Tags:	Milan

Credits:

Advertising Agency: ECCETERA PRODUZIONI AUDIO, ITALY, Milan
Executive Creative Director: Creative Group Eccetera/Nike
Creative Director: Creative Group Eccetera/Nike
Scriptwriter: Creative Group Eccetera/Nike
Agency Producer: Jose' Bagnarelli
Account Supervisor: Sabina Feneri
Advertiser's Supervisor: Mariano Zumbo
Director: Jose' Bagnarelli
Sound Engineer: Marco Vaccaro


Script in English
MVO:Raw Wheat Pasta Gattuso…

FVO:When you are so hungry for the ball that…

MVO:you would devour the midfield!

FVO:Pasta Gattuso!

MVO:The hardest in the world!

FVO:It never overcooks!

MVO:Not even in overtime!

FVO:Pasta Gattuso!

MVO:Always “al dente!”

FVO:It perfectly wraps itself around the opponent’s ankle!

MVO:And slides away with the ball!

FVO:Pasta Gattuso!

MVO:Produit en Italie (Made in Italy)…

FVO:Loved all over the world…. Do you want a taste of Pasta Gattuso?

MVO:Sure!

FVO:Then visit your local Nike Store!

Script in Orginal Language
MVO:Pasta di grano duro Gattuso!

FVO:Quando hai quella voglia di pallone che ti divoreresti il centrocampo

MVO:Pasta Gattuso! La più dura al mondo

FVO:Non scuoce mai…

MVO:neanche ai supplementari

FVO:Pasta Gattuso!

MVO:sempre al dente

FVO: si attorciglia a perfezione sulla caviglia dell’avversario

MVO: e scivola via con la palla

FVO:Pasta Gattuso! Produit en Italie! Apprezzè in tutto il mondo! Vuoi una forchettata di Pasta
Gattuso?

MVO:Certo!

FVO:E allora vai al piu’ vicino Nike Store!


Brief Explanation
This campaign was conceived as soon as the final whistle blew on the World Cup. These radio-
commercials recall a long period of time -from the 40ies to the late 60ies when Italian-made
products were the pride of the nation, advertising was charmingly naïve. Each of the
commercials features one Italian player masquerading as a fictional Italian product, each one of
the commercials is treated in a different style, each one of them is hinting at a popular “vintage”
Italian radio campaign.