NIKE: SPUMANTE GILARDINO

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Released:	September 2006
Advertiser:	NIKE
Brand name:	NIKE
Agency:	ECCETERA PRODUZIONI AUDIO
Country:	Italy
Category:	Clothing, Footwear, Accessories
Tags:	Milan

Credits:

Advertising Agency: ECCETERA PRODUZIONI AUDIO, ITALY, Milan
Executive Creative Director: Creative Group Eccetera/Nike
Creative Director: Creative Group Eccetera/Nike
Scriptwriter: Creative Group Eccetera/Nike
Agency Producer: Jose' Bagnarelli
Account Supervisor: Sabina Feneri
Advertiser's Supervisor: Mariano Zumbo
Director: Jose' Bagnarelli
Sound Engineer: Marco Vaccaro


Script in English
SFX: music, applause

MVO:Spumante Gilardino… young, bubbly, vivacious… Spumante Gilardino… he smoothly
flows to the edge of the box... gets the defender drunk… pops the keeper… and the party begins!
Spumante Gilardino… made with fresh bunches of goals collected by meticulous keepers in
the back of the net… Spumante Gilardino… Produit en Italie(Made in Italy)… dreaded all over
the world!

SFX: pop

MVO:This classy ad was presented by Nike!

Script in Orginal Language
SFX: music, applause

MVO:Spumante Gilardino! Giovane! Frizzante! Vivace! Spumante Gilardino! Scende giù al
limite dell’area piccola che è un piacere… Ubriaca la difesa… stappa il portiere… e inzia la
festa! Spumante Gilardino! Prodotto solo con grappoli di goal selezionati… ...raccolti in fondo
al sacco da sapienti portieri…. Spumante gIlardino! Produit en Italie! Temùt en tutto il mondo!

SFX:pop

MVO:Questo sofisticato annuncio è offerto da NiKE.

Brief Explanation
This campaign was conceived as soon as the final whistle blew on the World Cup. These radio-
commercials recall a long period of time -from the 40ies to the late 60ies when Italian-made
products were the pride of the nation, advertising was charmingly naïve. Each of the
commercials features one Italian player masquerading as a fictional Italian product, each one of
the commercials is treated in a different style, each one of them is hinting at a popular “vintage”
Italian radio campaign.