NIKE: STRUMENTI

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Released:	September 2006
Advertiser:	NIKE
Brand name:	NIKE
Agency:	ECCETERA PRODUZIONI AUDIO
Country:	Italy
Category:	Clothing, Footwear, Accessories
Tags:	Milan

Credits:

Advertising Agency: ECCETERA PRODUZIONI AUDIO, ITALY, Milan
Executive Creative Director: Creative Group Eccetera/Nike
Creative Director: Creative Group Eccetera/Nike
Scriptwriter: Creative Group Eccetera/Nike
Agency Producer: Jose' Bagnarelli
Account Supervisor: Sabina Feneri
Advertiser's Supervisor: Mariano Zumbo
Director: Jose' Bagnarelli
Sound Engineer: Marco Vaccaro


Script in English
SFX:music

MVO:Pirlo Precision Tools! A masterpiece of Italian technique! World Leader in under-
pressure fine tuning! Pirlo Precision Tools! They are indispensable for your daily work in the
midfield. They are tuned for an impeccable short-pass game but they are also perfect for the
millimetric long-balls jobs as well… Pirlo Precision Tools! Produit en Italie (Made in Italy)…
requested all over the world! To test Pirlo Precision Tools visit your local Nike store…

Script in Orginal Language
SFX:music

MVO:Strumenti di precisione Pirlo. Un vero gioiello della tecnica italiana. Leader mondiale
nella rifinitura sotto pressione. Strumenti di precisione Pirlo. Insostituibili per il lavoro
quotidiano a centrocampo… …calibrati nel gioco stretto… ma imbattibili nel passaggio lungo.
Strumenti di precisione Pirlo. Produit en Italie! Richiedè in tutto il mondo. Per testare gli
strumenti di precisione Pirlo visita il più vicino NIKESTORE

Brief Explanation
This campaign was conceived as soon as the final whistle blew on the World Cup. These radio-
commercials recall a long period of time -from the 40ies to the late 60ies when Italian-made
products were the pride of the nation, advertising was charmingly naïve. Each of the
commercials features one Italian player masquerading as a fictional Italian product, each one of
the commercials is treated in a different style, each one of them is hinting at a popular “vintage”
Italian radio campaign.