NIPPIN MOUNTAIN GEAR STORE: GROBAL WARMING

	Download original version (size: 326.7 KB; duration: 00:20) Download English version (size: 313.2 KB; duration: 00:19)
Released:	February 2008
Advertiser:	NIHON YOHIN
Brand name:	NIPPIN MOUNTAIN GEAR STORE
Agency:	DENTSU
Country:	Japan
Category:	Fast food outlets & restaurants
Tags:	Tokyo

Credits:

Advertising Agency: DENTSU, JAPAN, Tokyo
Executive Creative Director: Hisashi Hayashi/Hideshi Makishima
Creative Director: Akiko Takahashi
Scriptwriter: Hiroshi Akinaga
Agency Producer: Kiyoshi Koike/Yoshitaka Miyazawa/Takahiko Satoh
Director: Tetsuo Matsuda


Script in English
MVO1: So...global warming is accelerating.

MVO2: Uh huh.

MVO1: All the ice in Antartica will melt and the oceans will rise.

MVO2: Uh Huh.

MVO1: So everything’s going to be underwater. What are you going to do? Where are you going to live?

MVO2: Uh...Mountains?

ANN: All the mountain gear you’ll ever need. Nip-pin.
Script in Orginal Language
MVO1: Sungoi chikyu no ondanka susunderu desho.

MVO2: Un.

MVO1: Nanoku no koori ga tokete, kaimen ga jyosho suru desho.

MVO2: Un.

MVO1: Rikuchi ga dondon mizu ni shizunde iku desho. Do suru? Omae doku ni sumu?

MVO2: Uuun...Yama?

ANN: Yama no dougu nara nandemo sorou, Nippin.
Brief Explanation
Nippin is a Japanese store that carries every kind of mountain gear. With building concerns of global warming, Nippin is the store committed to serve and to help each customer every day.
Why? Listen to the radio spot and find out.