The new Nissan DUALIS features four cameras and a 360Ë Around View Monitor enabling drivers to see everything when parking. This WhybinTBWA, Melbourne campaign uses the non-visual medium of radio to demonstrate the benefit of being able to see all-around. Despite offering a detailed description of the object and the impending doom of its impact, each commercial highlights a simple truth: itâs hard to picture it, when you canât see it.
Client: Nissan Dualis
Agency: WhybinTBWA Group Melbourne
Production: Flagstaff studios
Executive Creative Director: Paul Reardon
Art Director: Amelia Birell
Copywriter: Chris Ellis
Sound: Paul Le Couteur
Account Director: Julia Unwin
Group Account Director: Michael Napolitano
The Radio ad titled 'Ding' was done by WhybinTBWA Group Melbourne advertising agency for product: Nissan Dualis (brand: Nissan) in Australia. It was released in the Nov 2012.