NISSAN ORIGINAL SPARE PARTS: HOUSTON

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Released:	March 2007
Advertiser:	NISSAN ITALIA
Brand name:	NISSAN ORIGINAL SPARE PARTS
Agency:	ECCETERA PRODUZIONI AUDIO
Country:	Italy
Category:	Cars & automotive services
Tags:	Milan

Credits:

Advertising Agency: TBWA\ITALIA, ITALY, Milan
Executive Creative Director: Fabrizio Russo
Creative Director: Alessio Riggi
Scriptwriter: Alessio Riggi
Account Supervisor: Alessandro Perotti
Advertiser's Supervisor: Paolo Bozzano
Director: Josè Bagnarelli


Script in English
MVO: Houston...we have a totem
SFX: Computer sounds

ANN: One wrong part is enough to ruin the rest.
For your Nissan, choose only Nissan original spare parts.
www.nissan.it
Script in Orginal Language
MVO: Houston...abbiamo un fonema
SFX: Computer sounds

ANN: Basta una parte sbagliata per rovinare tutto il resto.
Per la tua Nissan scegli solo ricambi originali Nissan.
www.nissan.it
Brief Explanation
Communicate the benefit of using only original spare parts.

Note: this ad cannot be translated exactly, as it is a play on words. The original line is 'Houston, we have a problem'. 'Problem' is 'problema' in Italian, so we have substituted 'fonema' which means 'phone'. In English we had to use a different word to create the same effect.