NISSAN X-TRAIL: WATER

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Released:	March 2008
Advertiser:	NISSAN ITALIA
Brand name:	NISSAN X-TRAIL
Agency:	ECCETERA PRODUZIONI AUDIO
Country:	Italy
Category:	Cars & automotive services
Tags:	Milan

Credits:

Advertising Agency: TBWA\ITALIA, ITALY, Milan
Executive Creative Director: Fabrizio Russo
Creative Director: Alessio Riggi
Scriptwriter: Fulvio di Meo
Account Supervisor: Alessandro Perotti
Advertiser's Supervisor: Paolo Bozzano
Director: Josè Bagnarelli


Script in English
MVO: Introducing the New Nissan X-Trail, with 150 horsepower and all-mode 4x4i, the intelligent traction system made to bring you everywhere.
New X-Trail, the Nissan SUV. From 27,200 Euros.

SFX: Sounds of water

FVO: The name of purity is Santa Sabina spring water. Mountains that meet the sky...hardly accessible glaciers...

MVO: ...you can only reach them with the new Nissan X-Trail. Still from 27,200 Euros.
Script in Orginal Language
MVO: Nuovo Nissan X-Trail dCi con 150 cavalli e All-Mode 4x4i, il sistema di trazione intelligente pensato per portarti ovunque.
Nuovo X-Trail, il SUV Nissan. Tuo a 27.200 Euro con incentivi statali.

SFX: Acqua che sgorga

FVO: Il gusto della purezza si chiama acqua minerale Santa Sabina. Dove la montagna incontra il cielo...dove i ghiacciai sono più irraggiungibili...

MVO: Il commercial nissan interrompe il commercial dell’acqua ...arriva soli il nuovo Nissan X-Trail dCi. Tuo sempre a 27.200 euro.
Brief Explanation
To communicate the powerful Nissan X-trail. The mineral water commercial is a fake commercial but based on a classic Italian clichè used for Italian mineral water commercial.