| Examples: Nokian, NOKIAN TYRES, HIDALGO IMAGE, Russia |
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NOKIAN TYRES: SAFETY
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Original version
| Download original version (size: 1.4 MB; duration: 00:45) | |
| Released: | March 2005 |
| Advertiser: | Nokian  |
| Brand name: | NOKIAN TYRES |
| Agency: | HIDALGO IMAGE |
| Country: | Russia |
| Category: |
Cars & automotive services
|
| Tags: |
Moscow
|
Credits:
Advertising Agency: HIDALGO IMAGE, RUSSIA, Moscow
Creative Director: Ernest Marchukov
Scriptwriter: Ernest Marchukov
Agency Producer: Egor Altman
Account Supervisor: Alena Danina
Advertiser's Supervisor: Alena Danina
Director: Egor Altman
Sound Engineer: Sergei Moskovsky
Script in English
Vocals: They make safe tyres in Finland.
Nokian!
Nokian tyres!
Excellent tyres for your car!
Nokian!
Nokian tyres!
Real car lovers prefer…
Nokian tyres!
VO: Car owners in Moscow make the logical choice - Nokian tyres. They're safe and reliable. The best choice for Russian roads! Nokian tyres – you get used to good things quickly.
Nokian jingle: Safe tyres for fast driving! Nokian!
Brief Explanation
The base of this product is the magic formula of a shaman prayer. Driving a car, a man automatically begins to move keeping time with this music. He accepts the information both consciously and unconsciously.