NOTEBOOK COMPUTERS: STOLEN

	Download original version (size: 1.1 MB; duration: 00:30)
Released:	November 2007
Advertiser:	LENOVO
Brand name:	NOTEBOOK COMPUTERS
Agency:	OGILVY & MATHER
Country:	INDIA
Category:	Business equipment & services
Tags:	Bangalore

Credits:

Advertising Agency: OGILVY & MATHER, INDIA, Bangalore
Executive Creative Director: Rod Vallis
Creative Director: Rod Vallis
Scriptwriter: Rod Vallis


Script in English
ANN: This was supposed to be an award-winning radio ad for the Lenovo ThinkPad T61 and its remarkable security system. But, the ThinkPad was stolen...along with the script.

But never fear, because even if our competitors were to get a hold of the ThinkPad, Lenovo’s Fingerprint Reader and its fully encrypted hard disk would ensure they’d never access the data, not to mention the script.

Your Lenovo ThinkPad may fall into the wrong hands, your important data won't.
Find out more at lenovo.com.

SFX: Intel mnemonic
ANN: Powered by Intel Centrino Duo
Brief Explanation
A Lenovo notebook computer with Fingerprint reader and encrypted hard disk is so safe, nobody can break into it and steal your secret data.