ODOL-MED3 DENTAL FLOSS: NEWS

	Download original version (size: 1.3 MB; duration: 00:34) Download English version (size: 689.3 KB; duration: 00:35)
Released:	December 2007
Advertiser:	GLAXOSMITHKLINE
Brand name:	ODOL-MED3 DENTAL FLOSS
Agency:	GREY WORLDWIDE
Country:	Germany
Category:	Cosmetics & beauty products

Credits:

Advertising Agency: GREY WORLDWIDE, GERMANY
Executive Creative Director: Frank Dopheide
Creative Director: Cordelia Eucker-Apsel
Scriptwriter: Wolfgang Bark
Agency Producer: Danilo Klöfer
Account Supervisor: Michael Andé/Stefan Kluss
Advertiser's Supervisor: Frédéric Lehmann


Script in English
SFX: Whistle
FVO: Here is the seven o’clock news. In Washington...
SFX: Clucking
FVO: ...Chancellor Angela Merkel and US-President George W. Bush...
SFX: Clucking
FVO: ...met this afternoon in the Pentagon for talks.
SFX: Clucking
FVO: The Chancellor confirmed once...
SFX: Clucking
FVO: ...again the German cluck position on cluck global climate change.
SFX: Clucking

FVO: Merkel welcomed the plan...
SFX: Clucking
FVO: ...of the American...
SFX: Clucking
FVO: ...automobile industry...
SFX: Clucking
FVO: ...to phase in the use...
SFX: Clucking
FVO: ...of worldwide leading technologies.
SFX: Clucking

ANN: Chicken where it shouldn’t be? Use dental floss from Odol-med3.
Script in Orginal Language
SFX: Pfeife

FVO: 19 Uhr Die Nachrichten. Washington...
SFX: Gaaack-gaack-gack-gack
FVO: ...Bundeskanzlerin Angela Merkel...
SFX: Gaack-gack-gack
FVO: ...und US-Präsident George W. Bush...
SFX: Gaaaaack
FVO: ...trafen sich heute Nachmittag im Pentagon zum Gespräch.
SFX: Gaaaack-gack-gaaaack
FVO: ...Die Bundeskanzlerin bekräftigte...
SFX: Gack
FVO: ...einmal mehr die deutsche...
SFX: Gack
FVO: ...Haltung zum Klimawandel.
SFX: Gaaaack

FVO: Merkel begrüßte...
SFX: Gack
FVO: ...das Vorhaben der US-amerikanischen...
SFX: Gaaaack-gack-gack
FVO: ...Automobil-Industrie...
SFX: Gaaaack-gack-gack
FVO: ...schrittweise die Umstellung...
SFX: Gack-gaaaack-gack
FVO: ...auf weltweit führende...
SFX: Gaack-gackgaaack
FVO: ...Technologien vorzunehmen...
SFX: Gaaaack-gack-gaaaaack

ANN: Huhn, da wos nicht hingehört? Zahnseide von Odol-med3 befreit.
Brief Explanation
Objective: Motivate people to use dental floss regularly.

Concept: Leftovers between your teeth are disturbing. In an amusing way, the spot dramatises dental floss’ key benefit. The spot also increases the product awareness of Odol-med3 dental floss.

Target Audience: People who do not use dental floss regularly.