| Examples: McDonald's, ONION RINGS, DDB OSLO, Norway |
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ONION RINGS: BABYSITTER
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Original version
| Download original version (size: 293.1 KB; duration: 00:18) | |
| Released: | March 2008 |
| Advertiser: | McDonald's  |
| Brand name: | ONION RINGS |
| Agency: | DDB OSLO |
| Country: | Norway |
| Category: |
Fast food outlets & restaurants
|
Credits:
Advertising Agency: DDB OSLO, NORWAY
Executive Creative Director: Magdalena Kamøy
Scriptwriter: Magdalena Kamøy/ Kenneth Lamond Johansen
Account Supervisor: Kristian Bye/ Isabel Davis Brodtkorb
Advertiser's Supervisor: Per Christian Huse/ Cathrine Moksnes
Director: Jon Iver Helgaker/ Jonas Torgersen
Script in English
ANN: If you spend 10 Kroner on a babysitter, you’ll get this:
FVO1: Hey, ask your little sister if she wants milk in her coffee!
ANN: If you spend 10 Kroner at McDonald’s, you’ll get this:
FVO2: Our new, juicy and crunchy onion rings.
ANN: SuperDeal for just 10 Kroner at McDonald’s.
Script in Orginal Language
ANN: Bruker du 10 kroner på en barnevakt, får du dette:
FVO1: Du, kan’ke du spørre lillesøstra di om hu skal ha mjelk i kaffen?
ANN: Bruker du 10 kroner på McDonald’s derimot, får du dette:
FVO2: Våre nye saftige og sprøstekte løkringer.
ANN: Super Deal på McDonald’s for 10 kroner.
Brief Explanation
The main purpose of this promotion campaign is to show how little you get for 10 Kroner other places than McDonald's. It's especially relevant in Norway where you can hardly get anything for that amount of money.