ONLINE APPLE STORE: MAC VS PC

	Download original version (size: 1.0 MB; duration: 01:04)
Released:	December 2006
Advertiser:	DIGICAPE/APPLE COMPUTER SERVICE
Brand name:	ONLINE APPLE STORE
Agency:	BBDO Cape Town
Country:	South Africa
Category:	Fast food outlets & restaurants

Credits:

Advertising Agency: BBDO CAPE TOWN, SOUTH AFRICA, Cape Town
Executive Creative Director: Mike Schalit
Creative Director: Ivan Johnson
Scriptwriter: NICK CLARIVETTE/OSKAR PETTY
Agency Producer: KIM-LARA KING
Account Supervisor: ADRIAN PETERSEN
Advertiser's Supervisor: ROBIN OLIVER
Sound Engineer: Arnold Vermaak


Script in English
ANN:It’s the middle of 4 o’ clock and two friends are out shopping for a new computer.

MVO1:Ok, have you seen anything you like?

MVO2:Yeah, THAT one.

SFX:laugh track

MVO1:Well… that one’s a PC.

MVO2:Yeah I know.

SFX:laugh track

MVO1:But you don’t like a PC, remember? You always say that PCs lack a user-friendly interface and perpetuate the cycle of obsolete software.

SFX:laugh track

MVO2:Yeah, I know.

MVO1:If you were to buy a PC it would probably crash all the time and that would be a right kafuffle! Let’s rather get the Apple Macintosh.

MVO2:I want THAT one!

SFX:laugh track

MVO1:So you’re SURE you want the PC?

MVO2:Yeah.

MVO1:PC it is then.

SFX:crickets

MVO1:Ok, all set up now.

SFX:Microsoft Windows startup music

MVO2: I want a Mac!

SFX:laugh track, music

ANN:Go and get a Mac this minute. Choose Digicape for the best choice of Apple products. Visit digicape.co.za. for more.

MVO2:Yeah, I know!


Brief Explanation
INSPIRED BY THE CHARACTERS "LOU AND ANDY" AND TOM BAKER'S VOICE OVER FROM THE BBC SERIES "LITTLE BRITAIN"