ORGAN DONORS ASSOCIATION: CHRISTINE

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Released:	April 2008
Advertiser:	ANGCP
Brand name:	ORGAN DONORS ASSOCIATION
Agency:	Happiness-Brussels
Country:	Belgium
Category:	Public health & safety

Credits:

Advertising Agency: HAPPINESS BRUSSELS, BELGIUM, Brussels
Creative Director: Gregory Titeca/ Mohamed Oudaha
Scriptwriter: Philip Vandenberghe
Director: Thierry Vandurme


Script in English
FVO: Hello my name is Christine. Today is a big day. I go back to work after

MVO: seven months

FVO: in hospital. It was tough but I made it. My colleagues kept encouraging me all the time. They were great.

MVO: And now

FVO: I can finally thank them for everything, though I’ll never be able to thank

MVO: Robert

FVO: for donating his heart to me.

ANN: You could become a donor too. Visit becomeadonor.be
Brief Explanation
Officially, in Belgium, every living human being IS a donor. But... you have to confirm this yourself by registering that indeed your organs can be donated. Otherwise, after your death, your family can object to it. So this campaign wanted to encourage people to really confirm their donorship. The website becomedonor.org explains the legal ways to do that. The radio-ads insisted on the personal, emotional aspect of donating: you can save not just ‘a’ life, but ‘someone’s’ life: a real person living on thanks to you.