ORGAN DONORS ASSOCIATION: LUCIE

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Released:	April 2008
Advertiser:	ANGCP
Brand name:	ORGAN DONORS ASSOCIATION
Agency:	Happiness-Brussels
Country:	Belgium
Category:	Public health & safety

Credits:

Advertising Agency: HAPPINESS BRUSSELS, BELGIUM, Brussels
Creative Director: Gregory Titeca/ Mohamed Oudaha
Scriptwriter: Philip Vandenberghe
Director: Thierry Vandurme


Script in English
FVO: Hello, my name is Lucie and today is a very
MVO: Special anniversary.

FVO: Mom has made a cake, dad has decorated the house and all my
MVO: friends and family
FVO: are coming to the party cause today it’s exactly one year ago that
MVO: David
FVO: donated his heart to me.

ANN: You could become a donor too. Visit Becomeadonor.org
Brief Explanation
Officially, in Belgium, every living human being IS a donor. But... you have to confirm this yourself by registering that indeed your organs can be donated. Otherwise, after your death, your family can object to it.

So this campaign wanted to encourage people to really confirm their donorship. The website becomedonor.org explains the legal ways to do that. The radio-ads insisted on the personal, emotional aspect of donating: you can save not just ‘a’ life, but ‘someone’s’ life: a real person living on thanks to you.