ORGAN DONORS ASSOCIATION: MICHAEL

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Released:	April 2008
Advertiser:	ANGCP
Brand name:	ORGAN DONORS ASSOCIATION
Agency:	Happiness-Brussels
Country:	Belgium
Category:	Public health & safety

Credits:

Advertising Agency: HAPPINESS BRUSSELS, BELGIUM, Brussels
Creative Director: Gregory Titeca/ Mohamed Oudaha
Scriptwriter: Philip Vandenberghe
Director: Thierry Vandurme


Script in English
MVO: Hello, my name is Michael. Last year I had an accident. And today I went back to the place where it happened.

FVO: The tree
MVO: I hit with my car had been cut down, but
FVO: on the road
MVO: life went on, just the way my own life went on, thanks to
FVO: Vanessa
MVO: who donated her liver to me.

ANN: You could become a donor too. Visit becomedonor.org
Brief Explanation
Officially, in Belgium, every living human being IS a donor. But... you have to confirm this yourself by registering that indeed your organs can be donated. Otherwise, after your death, your family can object to it. So this campaign wanted to encourage people to really confirm their donorship. The website becomedonor.org explains the legal ways to do that. The radio-ads insisted on the personal, emotional aspect of donating: you can save not just ‘a’ life, but ‘someone’s’ life: a real person living on thanks to you.