ORGANIC FISH FOOD: AFFECTION

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Released:	April 2008
Advertiser:	SÖLL ORGANIX
Brand name:	ORGANIC FISH FOOD
Agency:	SPRINGER & JACOBY INTERNATIONAL
Country:	Germany
Category:	Miscellaneous
Tags:	Amsterdam

Credits:

Advertising Agency: SPRINGER & JACOBY INTERNATIONAL, THE NETHERLANDS, Amsterdam
Executive Creative Director: Erik Heitmann
Creative Director: Eskil Puhl/Murray White
Scriptwriter: Claudia Becker/Murray White
Account Supervisor: Diana Pérez
Advertiser's Supervisor: Thomas Willuweit
Sound Engineer: Jurriaan Balhuizen


Script in English
SFX: Water noises. inhaling deeply, splashing

MVO: Come here, Rex. Rexy! Give me a kiss. Oh! Did you miss me? Did you miss me? You
did. You did, you did, you did! You missed me! Yeeeess, you did!

SFX: Loud inhalation, splashing

ANN: It’s always been pretty hard to show fish affection...until now.
Organic fish food from Söll. Available at all good pet stores.
Brief Explanation
Söll Organix is the first Organic fish food available in Europe. But why should anyone buy fresh, natural and healthy food for some stupid indifferent fish, when it costs so much more than ordinary fish food?

Love, is the answer. When you really love your fish friends, you want them to know it. And there are not many ways you can show your fish so easily that you love them, as this radio commercial proves. It aired first during an international pet supplies exhibition in Germany.