PANASONIC VIDEO INTERCOM: GENDER CHANGE BUTTON

	Download original version (size: 493.5 KB; duration: 01:02) Download English version (size: 488.2 KB; duration: 01:01)
Released:	December 2006
Advertiser:	MATSUSHITA ELECTRIC INDUSTRIAL
Brand name:	PANASONIC VIDEO INTERCOM
Agency:	HAKUHODO
Country:	Japan
Category:	Home electronics & audio-visual
Tags:	Tokyo

Credits:

Advertising Agency: HAKUHODO, JAPAN, Tokyo
Executive Creative Director: Shigenobu Hirahara
Creative Director: Tsutomu Takada
Scriptwriter: Masato Kaminokuchi/Taku Fukui
Account Supervisor: Takumi Hattori
Director: Naoki Moriwaki


Script in English
SFX:chime, MUSIC,

FVO1:I am but merely a frail little woman

SFX:piii

MVO1: I must be mighty and manly at these times

FVO1:Just a push and it will change my voice

SFX:piii

MVO1: And get me ready to deal with him

FVO1:Toss out my femininity

SFX:piii

MVO1: and deal with your predicaments like a man

FVO1:I care not for discounts of pots and pans and rice cookers

SFX:piii

MVO1: I’ve got everything I need right here!

FVO1:So-be-gone-back-to-the-hole-from-where-you-came

FVO1:From this voice

MVO1:To this voice female to male

ANN:The Panasonic Video Intercom voice change feature, with a simple push of a button, go
from a sensitive woman-

SFX:piii

MVO2: -to a rough and ready-to-rumble man.

FVO1:I-am-but-a-sim-ple-sli-ce-of-gu-lli-ble-prey

SFX:piii

MVO1: And-I-am-the-force-that-will-keep-such-folk-at-bay

ANN:Panasonic


Brief Explanation
Today's Japanese society face violent crimes more and more.