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| Released: | October 2007 |
| Advertiser: | UK GOVERNMENT DEPARTMENT FOR TRANSPORT |
| Brand name: | PARENTS ROAD SAFETY |
| Agency: | LEO BURNETT |
| Country: | United Kingdom |
| Category: |
Public health & safety |
| Tags: |
London |
Advertising Agency: LEO BURNETT, UNITED KINGDOM, London
Executive Creative Director: Jonathan Burley
Creative Director: TONY MALCOLM/GUY MOORE
Scriptwriter: Richard Brim /Daniel Fisher
Agency Producer: Adam Furman
Account Supervisor: Haleema Mahmood
Script in English
MVO: If you don’t wear your seat belt...
Child: If you don’t wear your seat belt...
MVO: If you use your mobile phone whilst crossing the road...
Child: If you use your mobile phone whilst crossing the road...
MVO: If you cross the road where you can't see the traffic coming...
Child: If you cross the road where you can't see the traffic coming...
MVO: If you disobey traffic signs whilst cycling...
Child: If you disobey traffic signs whilst cycling...
MVO: Your kids will copy you.
Child: Your kids will copy you.
MVO: Be aware of your actions on the road. Think!
Child: Think!