PASSIVE SMOKING AWARENESS: WORDS

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Released:	December 2006
Advertiser:	THE ROY CASTLE LUNG FOUNDATION
Brand name:	PASSIVE SMOKING AWARENESS
Agency:	CLEMMOW HORNBY INGE
Country:	United Kingdom
Category:	Public health & safety
Tags:	London

Credits:

Advertising Agency: CLEMMOW HORNBY INGE, UNITED KINGDOM, London
Creative Director: Charles Inge
Scriptwriter: Charles Inge
Agency Producer: Ciaran Bennett
Account Supervisor: Nick Phelps
Advertiser's Supervisor: Paul Gauntlett


Script in English
FVO:Imagine if the words I am speaking are cigarette smoke. They are floating in the air around you. And the more I talk, the more smoke there is. It's like passive smoking, you can't do anything about it. You're inhaling my words right now and you can't stop them seeping into your body. It has already begun. Nicotine takes only seconds to reach the brain, by now you have absorbed over 4000 different chemical compounds. 43 of which can cause cancer. Like amino bifinol which is attacking your liver. And hydrogen cyanide -the poison used in the gas chambers of World War II. Which is already beginning to paralyse the cilia in your lungs. Last year passive smoking killed over 3000 adults. It killed the person behind this advertisement. The
Roy Castle Lung Cancer Foundation. For help quitting visit passivesmokingkills.org