PAY-PER-VIEW HD TV: DETAILS ROYALE

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Released:	March 2008
Advertiser:	PREMIERE FERNSEHEN
Brand name:	PAY-PER-VIEW HD TV
Agency:	DDB GERMANY DUESSELDORF
Country:	Germany
Category:	Publications & media

Credits:

Advertising Agency: DDB GERMANY DUESSELDORF, GERMANY
Executive Creative Director: Eric Schoeffler
Creative Director: Philipp Böttcher
Scriptwriter: Philipp Böttcher
Agency Producer: Siglinde Kubicek
Account Supervisor: Sönke Bruns
Advertiser's Supervisor: Georg Rötzer
Director: Philipp Böttcher
Sound Engineer: Dario Albiez


Script in English
MVO: Bond was in a rage. With flaring eyes, white pressed lips and his lower jaw pushed forward, he rushed in his tailor-made polo shirt made from English cotton with buttons from dark marbled horn over St Marc’s square in Venice.

There he saw her. In a small alley next to a jewellery store with a dark shop window that clearly reflected the film crew of cameraman Phil Méheux with his Camera-Trolley, she climbed between an outlay of classical venezian masks in a red display and an unshaved gentleman with a white lacquered cherry wood walking stick – the steps of a small bridge: Vesper Lynd.

ANN: Blockbuster in every detail.
The most exciting movies in High Definition. Only at Premiere.

Script in Orginal Language
MVO: Bond war außer sich vor sich vor Wut. Mit flackerndem Blick, zusammengepressten Lippen und vorgeschobenem Unterkiefer hetzte er in seinem maßgeschneiderten Polohemd aus englischer Baumwolle mit Knöpfen aus dunkel meliertem Horn über den Markusplatz in Venedig.

Da entdeckte er sie. In einer schmalen Gasse mit einem Schmuckgeschäft in dessen getöntem Schaufenster sich deutlich die Filmcrew um Kameramann Phil Méheux mitsamt Kamera-Trolley spiegelte, stieg sie – zwischen einer Auslage klassischer venezianischer Masken in einer roten Vitrine und einem unrasierten Herren mit weiß lackiertem Kirschholz Gehstock – eine Treppe hinauf: Vesper Lynd.

ANN: Blockbuster in allen Details.
Die neuesten Spielfilme in High Definition. Nur bei Premiere.

Brief Explanation
Premiere offers Pay TV in High Definition. This means, football, documentaries and blockbuster movies in sharpest images and never before seen precision. We dramatised this benefit in Radio commercials. In every detail.