PAY-PER-VIEW HD TV: PUMA

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Released:	March 2008
Advertiser:	PREMIERE FERNSEHEN
Brand name:	PAY-PER-VIEW HD TV
Agency:	DDB GERMANY DUESSELDORF
Country:	Germany
Category:	Publications & media

Credits:

Advertising Agency: DDB GERMANY DUESSELDORF, GERMANY
Executive Creative Director: Eric Schoeffler
Creative Director: Philipp Böttcher
Scriptwriter: Philipp Böttcher
Agency Producer: Siglinde Kubicek
Account Supervisor: Sönke Bruns
Advertiser's Supervisor: Georg Rötzer
Director: Philipp Böttcher
Sound Engineer: Dario Albiez


Script in English
MVO: A crimson red sun sets over the treeless step of Northern Mexico. Silently a puma sneaks by, the hot wind, filled with microscopic particles of dust gently streams through every shaft of his 1.2 cm short hair. His saffron yellow eyes with two brown freckles in the left iris take in the horizon. At the moment when he licks his snout with the rough papillus of his tongue, revealing the remains of a half digested sinew from his last meal, dangling between his worn out back teeth. 2 mm over his right shoulder a female mosquito dies.

ANN: Documentaries in every detail.
The Discovery Channel in High Definition. Only at Premiere.

Script in Orginal Language
MVO: Karminrot senkt sich die Sonne über der baumlosen Steppe Nordmexikos. Lautlos schleicht ein Puma heran. Der Abendwind weht sanft durch die orangegelben Haare seines dichten Fells wie durch ein Weizenfeld. Die smaragdgrünen Augen fixieren den Horizont. Genau in dem Augenblick, indem er sich mit seiner rauen Zunge über die Schnauze streicht– und dabei den Blick freigibt auf den Rest einer halbverdauten Sehne seiner letzten Mahlzeit, die zwischen seinen gelben Backenzähnen hängt – verendet über seinem rechten Schulterblatt ein Moskito.

ANN: Tier-Dokus in allen Details.
Der Discovery Chanel in High Definition. Nur bei Premiere.

Brief Explanation
Premiere offers Pay TV in High Definition. This means, football, documentaries and blockbuster movies in sharpest images and never before seen precision. We dramatised this benefit in Radio commercials. In every detail.