PEACEFUL SLEEP MOSQUITO REPELLENT: LULLABY

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Released:	May 2007
Advertiser:	TIGER BRANDS
Brand name:	PEACEFUL SLEEP MOSQUITO REPELLENT
Country:	South Africa
Category:	Pharmacy

Credits:

Advertising Agency: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA, Johannesburg
Executive Creative Director: Damon Stapleton
Creative Director: Hennie Stander/Adam Weber
Scriptwriter: Wihan Meerholz/Dan Parmenter
Agency Producer: Alison Ross
Sound Engineer: Hamish McArthure


Script in English
SFX: Mosquito buzzing, transforms into Brahms' Lullaby

ANN: Peaceful Sleep mosquito repellent. Available in stick, aerosol and electric variants.
Brief Explanation
There’s nothing more irritating than the sound of a mosquito. Peaceful Sleep, South Africa’s
number one mosquito repellent, wanted a radio spot to increase sales of their product range.

We took the annoying sound of a mosquito and turned it into a rendition of Brahms' 'Lullaby'.