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Ads Archive / Radio

PENS: GUINEA PIG

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Original version




Download original version (size: 967.3 KB; duration: 00:30)
Released: October 2005
Advertiser: BIC BIC
Brand name: PENS PENS
Agency: SMART SMART
Country: AUSTRALIA AUSTRALIA
Category: Miscellaneous Miscellaneous
Tags: Melbourne Melbourne

Credits:

Advertising Agency: SMART, AUSTRALIA, Melbourne
Creative Director: John Mescall
Scriptwriter: John Mescall/Rebecca Newman/Mal Chambers
Sound Engineer: Dylan Stephens


Script in English

VO: Graduate dux of your school. Breeze through Uni. Bring the wrong pen into the final exam. Pen fails. End up working as a guinea pig for a cosmetics company. Where they put nail polish in your eyes just to see what happens. Develop a fear of women who wear make-up. Forcing you to live on an all male commune. Where you have to hug. And sing songs. Like Kumbai-Ya. These exams, don’t use the wrong pen. Bic Pens. Failsafe.