Please subscribe to play this content
Original version| Download original version (size: 967.3 KB; duration: 00:30) | |
| Released: | October 2005 |
| Advertiser: | BIC |
| Brand name: | PENS |
| Agency: | SMART |
| Country: | AUSTRALIA |
| Category: |
Miscellaneous |
| Tags: |
Melbourne |
Advertising Agency: SMART, AUSTRALIA, Melbourne
Creative Director: John Mescall
Scriptwriter: John Mescall/Rebecca Newman/Mal Chambers
Sound Engineer: Dylan Stephens
Script in English
VO: Graduate dux of your school. Breeze through Uni. Bring the wrong pen into the final exam. Pen fails. End up working as a guinea pig for a cosmetics company. Where they put nail polish in your eyes just to see what happens. Develop a fear of women who wear make-up. Forcing you to live on an all male commune. Where you have to hug. And sing songs. Like Kumbai-Ya. These exams, don’t use the wrong pen. Bic Pens. Failsafe.